How it worksBuilt in Malaysia

One brief in.Five clear checkpoints out.

From your first brief to approved content, here is how a managed creator campaign works. You confirm the creators and quote, then review the work in one portal.

Every stage has an ownerbrand, creator or Creamatch
Approval before progressreview stages follow your scope
One visible workspacecurrent step, next action
5 stagesbrief to delivery
1 briefstarts everything
Every stephas an owner
See creator portfolio samples →
Stage by stage

Know what you approve and when you pay.

Sending a brief is free. For a managed campaign, we confirm the scope, lineup and quotation with you, then collect payment before production starts.

Running a new self-serve campaign instead? Your brand selects the creators, makes one secured campaign payment to Creamatch, and we handle creator payouts after approved delivery. Software subscriptions and campaign costs are separate.

The campaign operating flow

Five stages. One visible sequence.

01
Frame

Brief the outcome

Set the campaign goal, content format, product reality, audience and timing in one guided brief.

Unlocks: A brief clear enough to match against.

Brand
02
Confirm

Confirm creators, scope and payment

Review the shortlist and confirm the available creators, deliverables and quote. For a managed campaign, pay upfront before production starts.

Unlocks: An agreed lineup, scope and production budget.

Creamatch + Brand
03
Align

Approve scripts first

Creators turn the brief into their own voice. Scripts are reviewed before anyone commits time to filming.

Unlocks: Approved direction before production begins.

Creator + Review
04
Produce

Create and review content

Creators film and submit. Quality, format and brief alignment are checked before content reaches final approval.

Unlocks: Finished work ready for brand review.

Creator + Review
05
Deliver

Receive content and plan what comes next

Receive the approved videos or track published creator posts, depending on your scope. Review available performance data and use it to brief the next campaign.

Unlocks: Content for the agreed channels and usage period.

Brand + Creamatch
See it from your side

The same flow, from where you sit.

For brands

Approve at the moments that matter — not every production detail.

See your experience →

For creators

Know what is expected, what is approved and what gets you paid.

See your experience →

For agencies

Keep clients informed while the operating work stays controlled.

See your experience →
Ready when the brief is

You don’t need to memorise the process.

The workspace shows the current checkpoint and the next required action as the campaign moves.